AC Milan partners with Solana-based football game NFT MonkeyLeague
“Partnering with champions like AC Milan, an absolute iconic club throughout football history, is another testament to what we are building and where we are heading as a game and games studio. It also represents a key step in our plans to bridge the Web2 and Web3 worlds.
AC Milan has partnered with MonkeyLeague, a web3 football game built on top of the Solana blockchain, in a deal that will see the Italian champions launch a new collection of AC Milan NFT gaming assets, including new MonkeyPlayers, skins and stadiums.
The deal will also include AC Milan sponsoring a number of future MonkeyLeague esports tournaments which will bring together the game’s best players from around the world to play in hotly contested matches, with the winners taking home exclusive rewards.
The Rossoneri’s new NFT playing partner will also announce promotions with prizes including VIP match tickets to some of the biggest matches at Milan’s San Siro stadium, as well as signed AC Milan shirts and other gear .
Some of AC Milan’s biggest stars are expected to pitch in when they take part in playtesting to provide feedback and advice to ensure the gameplay is as realistic and engaging as possible.
MonkeyLeague is a strategy-based football game, in which users create and manage their own dream team of at least six MonkeyPlayer NFTs (forward, midfielder, defender and goalkeeper), compete against real players and climb the league echelons. The in-game economy is centered around an in-game currency, MonkeyBucks ($MBS), and in-game assets that have value in and out of the game.
AC Milan is the first football club to partner with MonkeyLeague
Casper Stylsvig, Chief Revenue Officer of AC Milan, said: “We are delighted to launch this partnership with MonkeyLeague, a collaboration that allows us to strengthen our position in the field of digital innovation. We are especially proud to be the first football club to partner with MonkeyLeague, bringing the game to our fans around the world and offering them an innovative new way to engage with their favorite team.
Oren Langberg, Head of Marketing and Partnerships at MonkeyLeague, said: “Partnering with champions like AC Milan, an absolute iconic club throughout football history, is another testament to what we are building and the direction we’re taking as a game and game studio.It also represents a key step in our plans to bridge the Web2 and Web3 worlds.
The partnership will include Rossoneri-branded NFT gaming assets, special gaming tournaments, co-marketing events, and a host of other initiatives, such as game-testing club players.