SINGAPORE, May 12, 2022 /PRNewswire/ — Amber Group, a global leader in digital asset products and infrastructure, today announced a new partnership with Chelsea Football Club. As part of the historic partnership, Amber Group will become the club’s official partner, with the logo of WhaleFin – the company’s flagship digital asset platform – affixed to the kit of the men’s and women’s teams from the start of the 2022/23 season. .

As Chelsea’s first digital asset partner, Amber Group is poised to raise awareness among global fans of the beautiful game about the digitization of sustainable finance.


As Chelsea Football Club’s premier digital asset partner, Amber Group will introduce WhaleFin to football fans around the world. Built with the deep expertise Amber Group has developed serving the institutional and retail digital asset markets, WhaleFin is an all-in-one platform that serves as a gateway to crypto finance for everyone. Amber Group’s focus on raising the profile of WhaleFin through this partnership underscores the growing importance of digital assets and the role it plays in helping investors build wealth in the digital age.

Guy Laurencegeneral manager of Chelsea F.C.commented :
“This is a hugely exciting partnership for the club, which aligns us with one of the most advanced digital asset companies in the world. As Amber Group continues to expand the coverage of its platform globally, they will now have the opportunity to not only speak to the hundreds of millions of loyal Chelsea fans around the world, but also be seen by the billions who tune in to the Premier League each season.”

This partnership establishes WhaleFin as Chelsea’s exclusive digital wealth and digital lifestyle partner, bringing businesses and brands into crypto finance with Amber Group’s technology and expertise. By providing a full service from investment to funding and trading, Amber Group enables institutions, individuals and creators to unlock the full potential of digital assets in an increasingly decentralized environment.

Michael WuCEO of Amber Group said: “Our partnership with Chelsea FC is a watershed moment as we embark on the next stage of our global growth. of digital assets to an international audience. With a storied club history backed by a world-class squad, Chelsea FC are a class act that we are proud to partner with. We are incredibly excited to be working with Chelsea FC to showcase the work we are doing to help drive the digitalization of finance and democratize access to crypto finance for investors around the world. It still seems surreal that we are now working with one of the best teams in the English Premier League, and we look forward to unlocking new sports experiences for football fans around the world.”

As part of the partnership agreement, Amber Group will harness the star power of Chelsea to raise awareness of the importance of sustainability as it relates to the future of finance. Amber Group recently announced collaborations with the Conservation of whales and dolphins and moss land, and should expand its support for sustainable development initiatives globally. The two organizations will also work closely together on a range of activities to grow the WhaleFin brand globally, highlighting the increasingly digital and decentralized nature of finance, and how digitalization is empowering investors to take control. of their personal finances.

Founded in 2017, Amber Group now serves over a thousand institutional investors and a growing number of retail clients. The company, founded by former senior executives of major banks and financial institutions working in TradFi, has extensive experience in providing customers with a top-notch and secure experience. After lifting a $200 million Series B+ in February 2022the company is entering a period of significant growth while accelerating its sustainable development effort with the massive influx of new customers.

About Amber Group and WhaleFin
Amber Group is a global leader in digital assets, operating globally with offices in Asia, Europe, and the Americas. Amber Group is backed by leading investors including Sequoia, Temasek, Paradigm, Tiger Global, Dragonfly, Pantera, Coinbase Ventures, and To visit for more information.

WhaleFin is Amber Group’s flagship digital asset platform for individuals. WhaleFin empowers investors to create wealth in the digital age. Built with Amber’s deep expertise in institutional and consumer markets, WhaleFin is an all-in-one platform serving as the preferred digital asset gateway for clients at all experience levels. To visit for more information.

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SOURCE Amber Group

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