Apple paid App Store developers around $ 60 billion in 2021 – TechCrunch
Despite numerous antitrust lawsuits and stricter regulations in some markets, Apple today has reported new figures indicate record growth for the App Store in 2021. The company said in a press release that it has has now paid over $ 260 billion to application developers since the launch of the App Store in 2008, a number that exceeds 200 billion dollars announced by Apple at the end of 2020, which means that in 2021 alone, Apple paid developers a total of at least $ 60 billion.
This number is much higher than the payments reported in previous years.
For comparison, Apple at the end of 2019 had paid developers a total of 155 billion dollars since the inception of the App Store. The previous year, he said that figure was around $ 120 billion. Reading between the lines, that means developer payments jumped $ 35 million from 2018 to 2019, and then increased another $ 45 billion from 2019 to 2020.
Unfortunately, the number of payments shared by Apple no longer helps to clarify the state of the overall App Store economy, as the percentages paid by individual apps vary.
In recent years, Apple has adjusted its commission structure to reduce its own reduction in developer income against a backdrop of increasing regulatory meticulous examination its app store business practices, antitrust complaints and lawsuits – including the ongoing case with Epic Games, which is currently on appeal.
With the launch of Apple’s Small Business program announced in November 2020, the company reduced its commission from 30% to 15% on qualifying apps (those that grossed up to $ 1 million per year). In 2021, Apple also dropped app commissions from selected news publishers if they chose to participate in its Apple News partner program. Apple didn’t say how many developers and publishers actually took advantage of these opportunities, only that a “vast majority” of apps would be eligible for the small business rebate.
In announcing yet another App Store record, Apple appears to be distinguishing between its usual self-promotion and drawing too much attention to its outsized earnings. The company noted that App Store customers spent “more than ever” between Christmas Eve and New Years Eve in 2021, resulting in double-digit growth from last year.
However, Apple did not come up with specific numbers to document this milestone as it did last year, when it then noted that consumers had spent $ 1.8 billion on digital goods and services over the course of of the week between Christmas Eve and New Years Eve 2020, largely thanks to spending. on games.
Today’s numbers follow what has otherwise been a year of transition for the App Store.
The company has seen more reluctance from developers over the App Store scams, which have become a topic of hearings in Congress, as well as the persistent difficulties with App Review to treat. This year, Apple was also ordered to make changes to the App Store that would have allowed links to third-party payment options in the wake of the Epic lawsuit ruling, but was subsequently granted a last-minute stay. of the court order while the case is under appeal. However, Apple has had to loosen its grip on the App Store in other markets, such as Japan and South Korea, where regulators have pushed Apple to allow links to external websites and have taken other steps. to reduce its commissions.
In addition to its App Store figures, Apple also offered updates on its other service activities, including Apple Arcade, Apple Fitness +, Apple Music, Apple TV +, Apple News +, Apple Podcasts, Apple Books, Apple Pay and Wallet, Apple Maps and iCloud +.
It is worth mentioning that Arcade now offers more than 200 games, Apple Music now has more than 90 million songs in lossless audio, Apple TV + has won 190 industry awards, Apple Fitness + has grown to include nearly 2,000 sessions of workout content, Apple News remains number one. 1 news app wherever it’s available, Apple Pay has reached nearly 60 countries and regions, and customers used 30 million NFC tickets in Apple Wallet in 2021.