Celtic partner with a new football game; aims to compete with FIFA and PES
Celtic have signed a new commercial agreement with Strikerz Inc., a games company aimed at tackling FIFA and PES.
Strikerz Inc.’s “UFL” doesn’t yet have a release date, but it’s building a budding reputation in the gaming community. While FIFA and PES (now eFootball) have dominated the football video game market for so long, UFL aims to back up EA Sports and Konami.
Part of that effort to take on the big names is securing rights to important teams. The Celtics are the last [Celtic FC], joining West Ham, Borussia Mönchengladbach, AS Monaco and Beşiktaş. Strikerz also has licensing deals with Shakhtar Donetsk and Sporting Club de Portugal.
The free game is slated to hit consoles before too long. FIFA 22 and eFootball 2022, the revamped free-to-play PES offering, were released in the fall of last year.
Strikerz Inc. CEO Eugene Nashilov said [Celtic FC]: “Celtic embodies the spirit of the game. They have forged their success through hard work and have made their name heard everywhere, from the terraces of Glasgow to the shores of Australia.
“It’s a perfect example of what we’re trying to achieve with the UFL – and what we expect from our players.”
A full gameplay trailer is expected to arrive this month, although teasers have already been released [@UFLgame].
Celtic join bold new frontier as UFL try to enter market cornered by FIFA and PES
The football video game market, where Celtic fans are concerned, has been a strange one for the past few years.
While FIFA and PES, now eFootball, have had licensing rights to the Scottish Premiership, only the latter have had player likenesses and Celtic Park. FIFA, although the dominant product, often infuriates players with its scattershot player ratings and lack of detail on Celtic stars.
PES, eFootball, whatever you call it, has had an official licensing partnership with Celtic for the past few years. However, their latest effort has not been fully embraced, however gratuitously.
As Nashilov said in an interview with IGN: “Soccer video games have been on the market for more than 25 years.
“However, the games on the market today have failed to innovate: over the years, football simulators have barely updated to keep up with the trends, mechanics and business models of modern games. The community has been complaining about it for years.
So giving players a new choice away from FIFA and PES is probably a good idea. And if Celtic can get on board early, then Strikerz Inc. has already cornered a big market.
As their CEO said, Celtic support is overwhelming. And casual gamers in Australia and especially Japan will want to become Angel’s Celtic no matter what game they choose.
For those who grew up with classics like FIFA 99 and Pro Evolution Soccer, the wild new frontier of free, regularly updated games seems a little strange. But that’s how games are. The most important thing is a game that looks good, has the licenses and player likenesses for Celtic, and plays well both locally and online.
I hope that’s it.
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