Los Angeles Women’s Founded Football Team “Angel City Football Club” Inspires New Generations of Women, Gender Equality
Under the spotlight, in front of a recently packed Banc of California crowd, Los Angeles’ newest pro team celebrated their home opener, home goals and home win.
But even in Los Angeles, where the script writes itself and the results speak for themselves, success never quite looked like this.
“Three founding women, a majority female ownership group, a majority female team,” said Angel City FC president and co-founder Julie Uhrman.
This June will mark 50 years of Title IX and Angel City FC is a fitting reminder that it’s not just about ensuring equality for girls and women on the pitch.
Uhrman literally invests in women. In the home opener, she described the turnout as everything she imagined and more. In an interview with ABC7 two weeks later, she reflected further.
“The goal was to sell,” Uhrman said. “The goal was to build an experience that had never been done before in Los Angeles and give our players an experience they deserve.”
National Women’s Soccer League players have been tested throughout its 10-year history. More recently, they’ve had to deal with misconduct that led to the firing or resignation of five head coaches, and a collective bargaining agreement that raised the league’s minimum wage to $35,000.
In this new chapter, Uhrman and his Angel City co-founders set out to prove that doing good can also be good business.
A portion of their sponsorship deals must go back into the community.
They set up a fund to help launch new careers for players once football is over. One percent of the money from ticket sales this season will go into a pool, which their athletes will share equally at the end of the year. Players just have to promote the club on social networks.
“And so, to achieve fairness, everyone has to work together, so this fan fuel program is basically saying, as a fan, you have a role to play in helping us get there,” Uhrman said. . “We know what is possible now, so if we don’t get 22,000 fans every game, we are now disappointed because we know what is possible.”
But as athletes, competitors and women in sport, they know the real victory is still ahead of them.
“It’s hard to say how far we’ve come because we know how far we have to go,” Uhrman said.
ABC-owned television stations and ABC’s Localish feature 50 inspiring stories from around the country for Fifty/50, part of The Walt Disney Company’s monumental work initiative marking the 50th anniversary of the passage of Title IX, the federal civil rights law that prohibited gender discrimination in any educational institution receiving federal funding and gave women equal opportunity to play.
The Walt Disney Company is the parent company of ESPN, Localish and this station.
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