Wasabi scores the goal for Liverpool Football Club – Blocks and Files
Liverpool Football Club stores data in Wasabi’s cloud as Wasabi becomes its primary storage partner.
Wasabi sells the object-based Hot Cloud Storage, which launched in May 2017. Last November, it signed on as a sponsor of the Fenway Bowl – an annual college football game at Fenway Park, Boston, featuring teams from around the world. American Athletic Conference (AAC) and Atlantic Coast Conference (ACC). This deal with Liverpool FC is a roughly equivalent sponsorship outside of the US and Wasabi hopes a sponsorship deal with such a world famous club will bolster their competitive brand status against the three public cloud titans.
Drew Crisp, senior vice-president of digital at Liverpool FC, said in his announcement quote: “As Wasabi looks to continue its exponential growth and provide a highly competitive cloud storage alternative in this booming market expansion, he wanted to partner with a brand that has huge global reach and could provide the platform to increase brand awareness and engagement. With LFC’s huge global audience and marketing capabilities, we are thrilled to provide the brand platform Wasabi needs.
Michael Welts, Chief Marketing Officer of Wasabi Technologies, followed suit: “This is a historic moment in the evolution of the Wasabi brand. Not only does Liverpool Football Club have an unrivaled fanbase and global reach, the club is also committed to pioneering technology in an increasingly data-driven world of sport. Wasabi’s work with LFC will be a game changer in the trajectory of our business, and we look forward to creating many memorable and exciting opportunities alongside the world’s biggest sports brand.
Wasabi customers and prospects can expect sales pitches to take place in the executive suites at the Liverpool FC stadium during football matches.
Wasabi Technologies was founded in 2015 and received approximately $275 million in funding. Its main marketing argument is that its cloud storage is 1/5 the price of AWS, with no complex tiers or unpredictable exit fees.